29.08.2022 - 25.11.2022 (Week 1 - Week 13)
Chung Jia Xuan / 0346630
Brand Corporate Identity / Bachelor of Design in Creative Media
Final Compilation & Reflection
INSTRUCTIONS
Task 1: Breaking Brand
Task 2: Brand Logo
Task 3: Brand Positioning & Identity
Final Task: Brand Guidelines
SUBMISSIONS
Task 1: Breaking Brand
Figure 1.0 Full group research in PDF, Week 2
Final Slides Presentation - Breaking Brand: NESTLE
Figure 1.1 Final slide submission, Week 3
Task 2: Brand Logo
1) Logo in BW, reverse & colour
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| Figure 1.3 Logo in B&W (reversed) |
2) Logo space rationalization & clearspace
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| Figure 1.5 Logo space rationalisation |
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| Figure 1.6 Logo clear space |
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3) Logo with strapline
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| Figure 1.7 Logo with strapline |
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4) Logo with rationale (brand ideals) |
| Figure 1.8 Logo with rationale |
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A logo for a luxurious pet hotel with a sense of cuteness. The outlines of dog and cat are in a clean design to fulfill the initial idea which is to create a minimalist design. A crown icon is added to bring out the luxurious feeling. The crown icon also looks like a star in some way adding a sense of uniqueness and playfulness to the logo. Colours are added as an abstract of the jewellery to bring out the exclusiveness to the brand.
5) Logo min. size
150px. x 150px.
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| Figure 1.9 Logo minimum size |
6) Primary & Secondary colours
Figure 2.0 Logo colour palette
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7) Logo’s or brand’s typeface
Figure 2.1 Logo's Typeface - Petfont (Self-designed)
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| Figure 2.2 Logo strapline typeface - Bodoni Book |
8) Patterns derived from Logo
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| Figure 2.3 Patterns derived from Logo(1) |
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| Figure 2.4 Patterns derived from Logo(2) |
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9) Logo Animation (Gif)
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| Figure 2.5 Logo's GIF |
10) Logo Space Rationalisation (Added after submission)
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| Figure 2.6 Logo space rationalisation |
Task 3: Brand Positioning & Identity
Final Submission in PDF
Final Submission in PDF
Final Task: Brand Guidelines
(Use Google Chrome for smoother reading as Acrobat seems to be a little bit lagging)
Final Submission in PDF
REFLECTIONS
Based on my experiences, observations and findings respectively.
This semester has been a painful experience for me. During the busiest weeks with plenty of submission deadlines, my laptop has broken down. I felt so stressful having to redo everything for I did not back up all my works due to my carelessness. I have learnt a huge lesson from this experience and had to force myself to complete what has to be done during this hard time.
From breaking brand, designing our own logo to making the brand guidelines, I’ve truly learned a lot of new things and gained so much experiences from this module. I had lots of fun creating my own brand although it requires a huge workload as we have to build the brand from scratch, from brainstorming the ideas, designing the logo, and to think of the brand identity positioning. I appreciate Ms Tai’s feedbacks from week to week on my work progress to help me improve on my final submissions.
I’ve noticed that to create a good logo, we have think of the meaning behind every components, shapes and form we’re using. I’ve also observed that every details are significantly important for a logo design including the minimum sizes, space rationalisation, clear space, colours, typefaces, improper usage of logo and more. I’ve also noticed that using patterns derived from the logo is a great idea to be included in the brand collaterals to strengthen the brand identity.
I find it interesting to look at different logos with their unique meanings behind them. I’ve also came to realised that building a brand requires a lot of steps and each steps are significantly important. Last but not least, I’m glad I had the chance to learn about branding and to understand how a brand is created and why is it important through this module.
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