Creative Brand Strategy : Final Compilation & Reflection

04.04.2022 - 25.06.2022 (Week 1 - Week 12)

Chung Jia Xuan / 0346630
Creative Brand Strategy / Bachelor of Design in Creative Media
Final Compilation & Reflection

INSTRUCTIONS

Task 1: Case Study & Campaign Proposal

Task 2: Ideation & Design Direction 

Task 3: Campaign Branding

SUBMISSIONS

FINAL SUBMISSION

Task 1A:

Figure 1.0 Task 1A Submission

To view the video in the slide: https://docs.google.com/presentation/d/1Hw5h_TCCejh1gmjXNS2fjCq1ArmdM7PzLbq1JodTPLg/edit?usp=share_link

Task 1B:

Figure 1.1 Task 1B Submission

Task 2:

Figure 1.2 Task 2 Final Submission

Task 3

PRESENTATION SLIDES:

https://www.canva.com/design/DAFmms2B9W4/qo4lgu1PiQHg8JbJFsYxzA/view?utm_content=DAFmms2B9W4&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink

1. Instagram Content

To have a better overview of the instagram layout and the carousell, I made an instagram page for the content.

Link to instagram page: https://www.instagram.com/freshbeauty.my/

Figure 1.3 Ig Content 1

Figure 1.4 Ig Content 2(2)

Figure 1.5 Ig Content 2(2)

Figure 1.6 Ig Content 2(3)

Figure 1.7 Ig Content 3

Figure 1.8 Ig Content 4

Figure 1.9 Ig Content 5

Figure 2.0 Ig Content 6

Figure 2.1 Ig Content 7

Figure 2.2 Ig Content 8

Figure 2.3 Ig Content 9

Figure 2.4 Ig Content 10

Figure 2.5 Ig Content 11(1)

Figure 2.6 Ig Content 11(2)

Figure 2.7 Ig Content 11(3)

Figure 2.8 Ig Content 12

Figure 2.9 Ig Content 13

Figure 3.0 Ig Content 14

Figure 3.1 Ig Content 15

Figure 3.2 Final Mockup

2. Website

*Couldn't embed PDF file, it says the file is too large.

PDF drive link: https://drive.google.com/drive/folders/1LTAYqFrBst-Lsn0dMELumKR75A-P-Bwr?usp=share_link

Figure 3.3 Website Design

Figure 3.4 Website Mock Up

3. Email Marketing

*Couldn't embed PDF file, it says the file is too large.

PDF drive link: https://drive.google.com/drive/folders/1h9yDSt-WuJvN7CWo8MKqT1m9T5SkOhxI?usp=share_link

Figure 3.5 Email Marketing Design

Figure 3.6 Email Mockup

4. Packaging 

a. Products Mockup

Figure 3.7 Cleanser

Figure 3.8 Serum

Figure 3.9 Moisturiser

Figure 4.0 Essence

Figure 4.1 Toner

b. Box Packaging

Figure 4.2 Box packaging Mockup

Figure 4.3 Box Design

c. Gift Set

Figure 4.4 Gift Set Design

Figure 4.5 Gift Set Mockup

d. Exclusives

Figure 4.6 Exclusives Candle Cup Mockup

Figure 4.7 Exclusives Mirror Mockup

e. Trial Packs

Figure 4.8 Trial pack Mockup

5. Promotional Video

*Final video too large to be uploaded here

Drive link: https://drive.google.com/drive/folders/1F1TEJNljJhankFQ3ebQJ8YCLQJWsv88m?usp=share_link

Figure 4.9 Promotional Video Mockup - Youtube Ads

REFLECTIONS

Based on my experiences, observations and findings respectively.

Throughout the tasks, I gained valuable experiences that contributed to my findings on creating successful brand campaigns. The brand research involved in Task 1 was an essential and informative process. I found great satisfaction in the ideation process in Task 2 and realised the importance of determining a certain tone of voice before starting the ideation process. In Task 3, developing key visuals became a source of enjoyment and fulfillment after the ideation part in Task 2. I enjoy seeing the positive impact of consistent use of colours and key visuals across different touchpoint and felt a sense of achievement when the mockups reflected my initial vision.

I observed the huge significance of thorough planning and the user journey map we did earlier of every aspect throughout the task in achieving campaign success. In Task 2, I observed that there are various ways to present the design direction and tone of voice. During the final task, I observed that the critical role of colours, key visuals and design elements in creating a consistent campaign image. 

Overall, I found that it is very important to have careful planning, consistency and effective communication in successful brand campaigns. Through brand research, selections of key themes, choices of colours and design direction based on target audience and brand values, the development of unique key visuals emerged as key elements. A brand can enhance their campaign's reach, impact and overall success by implementing these key visuals in every touchpoints of the campaign,