Brand Corporate Identity / Task 3: Positioning & Identity

17.10.2022 - 08.11.2022 (Week 7 - Week 11)

Chung Jia Xuan / 0346630
Brand Corporate Identity / Bachelor of Design in Creative Media
Task 3 / Positioning & Identity

LECTURES

For task 3, we have to complete our brand positioning task and design at least four collaterals for our brand.

INSTRUCTIONS

RESEARCH / PROCESS

First of all, I work on the design for my invoice, letterhead and continuous sheet. I want my brand to be minimalist, but with a sense of cuteness so I added the stamp-like pattern at the edge of the paper to make it look more unique.

Figure 1.0 Invoice

Figure 1.1 Letterhead

Figure 1.2 Continuous sheet

Then, I started to work on the business card and envelope design. The envelope design is also inspired by the previous design of the business sheets which is clean and minimalist. All of them has a consistency of the same unique stamp-like pattern at the edge of the design.

Figure 1.3 Envelope

Figure 1.4 Business card (front design)

Figure 1.5 Business card (back design)

For the collaterals, I wanted to include the patterns derived from the logo to create some variations and creativity. There are two versions for the paper bag design and both are in a minimalist and clean design. Then, I've also designed a white t-shirt for my brand. White t-shirt is a must-have in everyone's wardrobe, and its clean appearance has never been outdated. After I've done the paper bag and t-shirt design, I've came up with the idea of designing the brand shampoo and conditioner for my pet hotel. Besides that, I've also designed a pet bowl to be used in the pet hotel and also as a merchandise.

Figure 1.6 Paper bag (1st design)

Figure 1.7 Paper bag (2nd design)

Figure 1.8 T-shirt

Figure 1.9 Pet bowl

Figure 2.0 Shampoo and Conditioner

After doing the collaterals, I focused on designing my social media account and create my brand website. I've also done a shop sign board design and some interior designs of the pet hotel such as the waiting area and the corridor.

Figure 2.1 Instagram page

Figure 2.2 Website landing page

Figure 2.1 Sign board

Figure 2.2 Interior Design (Waiting area)

Figure 2.3 Interior Design (Corridor)

FEEDBACKS

Week 9 (24/10/2022)

I've showed my collaterals attempts and brand positioning to Ms Tai for her to give some feedbacks on my work to improve. First of all, she said that my brand positioning is clear and precise. For my collaterals, she said they were okay but since I've only had 2 collaterals to show, I have to work on the other two.

Week 10 (31/10/2022)

I was sick and did not attend physical class.