06.04.2023 - 06.07.2023 (Week 01 - Week 14)
Chung Jia Xuan / 0346630
Digital & Social Media Communication / Bachelor of Design in Creative Media
Task 1, 2, 3 & Final Project
LECTURES
Mr. Asrizal briefed us on the module information and showed us some of the previous students work to have a brief understanding of what we will be doing throughout the semester. Mr. Asrizal taught us how the Google Analytics works and we are required to do a presentation report based on the analytics in groups. We formed a group of 5 with me, Sky, Qian Tong, Kenisha and Wai Fern and started to distribute the work.
RESEARCH / PROCESS
Task 1: Social Media Analytics
Figure 1.0 Social Media Analytics
Task 2
Brand Study:
Figure 1.1 Dododots Brand Study
Dododots Proposal Slide:
Figure 1.2 Dododots Proposal Slide
Content Ideation:
Each of us had came out with a few ideas and put in the spreadsheet. After primary discussion with our group members about all the content ideas, we sent the content planning sheet to our client to let them decide which ideas go well with them. Some ideas was rejected by them as they said it does not fit their usual postings on social media.
Figure 1.3 Social Media Content Proposal
Figure 1.4 May Social Media Planner
Figure 1.5 June Social Media Planner
Execution (by me)
Week 1
1. Social media engagement post: Pimple Patch Party
Create a hype with dododots pimple patches with social media hashtag such as #haveyoudododots
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| Figure 1.6 Attempt 1 |
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| Figure 1.7 Attempt 2 |
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Figure 1.8 Attempt 3
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Figure 1.9 Week 1Group Progress & Feedback
Week 2
1. Social media engagement post: Catch the Pimple patch
It will be a very fast pimple patch moving and people need to catch the pimple patch in the middle, the first one to catch it and post on their story will win.
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| Figure 2.0 Final artwork |
2. Lifestyle Video: A day in the life of Dododots beauty patch (Edited by me) Figure 2.1 Week 2 Group Progress & Feedback
Week 3
1. Soft-selling video: Birthday Gift For A Friend (Video shooting & edited by me)
This video is posted on TikTok by client, TikTok Link:
Original Video Link(The video file is too large to be posted here):
2. Engagement video: "Will you wear this" (Video shooting by me)
This video is posted on TikTok by client, TikTok Link:
Figure 2.2 Week 3 Group Progress & Feedback
Week 4
1. Soft-selling video: "What is so special about Sunway Pyramid? It's just a mall." (Video shooting & edited by me)
This video is posted on TikTok by client, TikTok Link:
Original video:
Figure 2.3 Week 4 Group Progress & Feedback
Week 5
For this final week of our content creation, I was in charged for the content caption.
1. Soft-selling video: "What is that on your face"?
Caption: What? Seriously? You've never heard of Dododots? I've been using it for AGES man.
It's the best solution for my skin breakouts 💓😍 Especially when I have events and my skin
just doesn't cooperate, Dododots becomes my lifesaver 😭🥰
2. Product showcasing video: Types of Dododots
Caption: What's your solution for sudden breakouts? For me, it's definitely Dododots! They have super cute pimple patches with so many designs. They even have manja cat patches! OMG...Can you imagine sticking a cute cat on your face? 🥹😍 Who else here is a cat lover? 🙋🏻♀️
3. Soft-selling video: Monthly expenses
Caption: Spending too much on skincare again? 💸😫 Let me share my skincare secret with you! 🥰 I use ✨Dododots pimple patches✨ when I have break outs 🤭 Dododots pimple patches are super effective and way more affordable than my usual acne skincare! 😳😍
Figure 2.4 Week 5 Group Progress & Feedback
FINAL SUBMISSION
Presentation Link:
FEEDBACK
Throughout the content creating stage, we constantly seek for feedbacks from our client to make improvement to our content to better fulfil the expectations and requirements from our client.
Figure 2.5 Feedback from client and lecturer
REFLECTION
Experiences
This was my first experiencing working with a real-life client. It was a fun experience to work with Dododots and I'm glad to work with my teammates together to complete the contents throughout the semester. The module is a lot more fun compared with the others as we get to create our own content ideas and did a lot of video shooting together. Before taking this module, I didn’t know how people plan the content they posted on their social media. I’m fully aware of the importance of doing project tracking and carefully plan for the content beforehand to make social media marketing successful. The people from Dododots were super nice and friendly and are always willing to give comments and feedbacks for us on time to make amenmends and improvements to our content. Now that I experienced working with a real-life client, I also acknowledged that we can learn so much better and gain more useful experiences in physical sessions.
Observation
Throughout the semester, I fully observed our progress went much smoother and easier with a well-planned content sheet and weekly planner. Whether it is to check on our progress, to get feedbacks from client and to make improvements afterwards, the content planning and progress sheet did helped a lot to make our work easier. I also learned that how we could simultaneously manage and plan social media content for different clients using content planning sheets.
Findings
After completing all the tasks, I found that creating content requires doing some research to get on the latest trends. Creativity was also one of the most important skill to make interesting and customer-engaging content. Video-shooting and editing is very time-consuming, but it gets easier with a well-planned and well-constructed storyboard for the actors will better understand their tasks prior to cooperate well. In whole, I’m satisfied with our final outcomes for all the contents and we have truly gained a wide range of skills and knowledges
throughout the semester
such as video shooting, content planning and video editing skills.
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